services.
A good brand is built on the back of a clear identity. Here's how I can help, whether you're just getting started or ready to build the whole thing at once.
foundations.
A good brand is built on the back of a clear identity. Need to figure out who you will be serving and how? Already know who you are and just need a logo? Both? Below is a list of packages that can help you take the next step.
brand consultation
great for: people who have an idea, but don't know how to get started making it happen.
We'll schedule a time to meet or call, and I'll walk you through how to figure out your target market, identify your brand values, and decide on your tone of voice.
basic logo package
great for: people who already know what their brand is, or want a current logo redesigned.
We'll get together, brainstorm, and figure out how to best represent your brand visually with a simple logo and type combo. This package includes two logo concepts for you to choose from, one revision from the first draft, and a preliminary branding guide packet complete with a basic color palette, a type pairing, a horizontal logo composition, and a vertical logo composition.
mid-tier logo package
great for: people who want to have more control over their final product (more revisions) and people who have multiple ideas for a logo that they would like to see fleshed out.
This package includes three logo concepts for you to choose from, two revisions from the first draft of your selected concept, a branding guide complete with an advanced color theme (primary and secondary palettes), a type pairing, horizontal and vertical compositions of your logo, and a social media profile graphic.
pro logo package
great for: people who are ready to hit the ground running with their business and want a more robust brand image from the get-go. This is also a great package for people who want lots of revisions and opportunities to change their logo in-process.
This package includes three logo concepts for you to choose from, five revisions from the first draft of your selected concept, and a complete branding guide that includes an advanced color theme (primary and secondary palettes), horizontal and vertical compositions of your logo, a social media profile graphic, type pairings with multiple typefaces that reflect your voice, and a type hierarchy sheet that guides copy use and organization.
next steps.
Once you have a clear and intentional brand identity, it's time to apply it to build a cohesive brand image. Because every project is different, each has its own needs. This section of services is built around helping you take the next step with your brand, whether it is social media graphics, merchandise design, packaging design, or menus for your coffee shop. I can help you create things that share your voice in a compelling way.
brand collateral design
This is a broad category of design, but it includes items that are anchor points for your brand. These should not often change dramatically, and should very clearly reflect your brand identity. Deliverables in this category could include brand documents, business cards, menu styles, email templates, icons, and more.
marketing collateral design
This category involves more dynamic and often shorter-term elements of the brand. Deliverables in this category could include advertisements for a seasonal menu launch, a dance or dinner party, flyers for a special event, and collaboration announcements.
the big picture.
big picture
If you're ready to build your brand all at once, this is the package for you. I will work alongside you and any necessary agencies or individuals to create a full brand identity that honestly and compellingly represents you and your vision. We will start at the beginning, and I will walk with you through the process of finding your niche, identifying core brand values, developing a logo, designing necessary collateral pieces, and creating a website to house your project. This package is a great way to begin your project with a very consistent brand image, saving you time and money down the road.
This package includes at the base level:
- — A brand consultation
- — The Basic Logo Package
- — One piece of brand collateral design
- — One piece of marketing collateral design
- — A custom website through yours truly and a trusted agency
looking for something a little different?
No worries. Reach out, and we'll work together to figure out what works for you.
start a project →i don't disappear after the files are sent.
Many designers will share your final files and move onto the next job. I prefer to stay available to offer guidance for next steps as needed. Need something outside of graphic design? Let me know. I am connected with agencies and individuals who specialize in many parts of the branding world. I will work alongside them and make sure you get the next phase of brand building done, and done in a way that carries your image with clarity and consistency. I'm rooting for ya.